---
title: "GhostOwl vs agent traffic analytics"
description: "Agent traffic analytics show which AI agents already visit your site in production. GhostOwl sends its own agents on purpose, on your site and your competitors’, so you can find and fix a broken journey before real agents hit it, and prove the fix with a re-run."
url: https://ghostowl.ai/compare/agent-analytics
---

# GhostOwl vs agent traffic analytics

Agent traffic analytics show which AI agents already visit your site in production. GhostOwl sends its own agents on purpose, on your site and your competitors’, so you can find and fix a broken journey before real agents hit it, and prove the fix with a re-run.

## Side by side

GhostOwl vs agent traffic analytics

Agent analytics

GhostOwl

Needs a tag or log access

Yes

No, just a URL

Works on competitors

No

Yes, public pages only

Catches breakage before release

No

Yes, on preview URLs

Reproducible runs

Depends on traffic

Nine runs per journey

Shows why an agent left

Sometimes

Step, cause and agent message

## The difference

Analytics tell you what happened to the agents that showed up. That is useful, but it waits for real traffic, it can't see the agents your bot rules turned away at the door, and it can't look at a competitor.

GhostOwl runs controlled tests instead. The same journeys, agents and attempts every time, so a change in the score means the site changed, or the agent did, and the fidelity panel tells you which.

## See what agents do on your site

Free. No install, no signup.