--- title: "GhostOwl: see where AI agents give up on your site" description: "GhostOwl sends real AI agents through your site's key journeys and your competitors', shows where they gave up and what they told their owner, and helps you fix it. Free, no install." url: https://ghostowl.ai/ --- # Is your site turning _AI agents_ away right now? When an agent gets stuck, it doesn't email support. It recommends your competitor. Site typeAuto-detectSaaSEcommerceLead gen Free checkers read your files. GhostOwl sends real agents. Replay · Find pricingSample - SHStagehand - BUBrowser Use - CUComputer Use y ProductPricingSign in Stagehand Step 1Open yoursite.com0:00 > Agent to its ownerI couldn't get past the cookie banner on yoursite.com, so I compared plans on competitor.com instead. I recommend competitor.com. 0:00 / 0:14 ## Agents don't push through A person shrugs off a popup or hunts for the price. An agent on a deadline moves to the next site on its list and tells its owner why. How people and agents react to common site friction A person An agent Pricing hidden behind "Contact sales" Books a call or digs around Reads a third-party site or picks a rival it can price Cookie wall, popup or chat widget Clicks it away Burns steps on it, or stalls CAPTCHA or bot block Solves it Stops Content that only loads after scripts run Waits Reads an empty page Vague form error Tries again Reports failure and moves on Browser agent · cold startSample > I couldn't find pricing on acme-crm.com, so I'd recommend RivalCRM, which lists plans from $29/user. acme-crm.com/pricing ## How it works 1. 1 ### Paste your URL Add a competitor if you like. No install, no signup, no tag on your site. 2. 2 ### Agents try your journeys Three different agents, three attempts each, run a journey like "find pricing" or "reach checkout". One starts cold, with no cookies or history. 3. 3 ### See where they gave up Watch the replay, read what each agent told its owner, and see how you stack up against the competitor. [The full walkthrough](https://ghostowl.ai/how-it-works) ## What's in the report - ### Agent Readiness Score A 0 to 100 score for each journey, next to each competitor. - ### Am I blocking real agents? Yes or no for each agent, with the firewall, CAPTCHA or popup that stopped it. - ### Where it gave up The exact step, a replay, and the message the agent sent its owner. - Paid ### Share of choice How often agents pick you over each competitor for real buyer briefs, with confidence intervals. - ### Friction log Every popup, cookie wall, CAPTCHA and script-only page the agents hit, ranked by how often it ended the run. - ### Fidelity panel Every agent and model version used, so you can compare runs fairly over time. ## Who it's for - [ ### Agencies Run a branded agent readiness audit on any prospect in minutes, then sell the fix. Learn more](https://ghostowl.ai/agencies) - [ ### SaaS growth teams Find out whether agents can read your pricing, compare plans and start a trial. Learn more](https://ghostowl.ai/saas) - [ ### Ecommerce teams See whether agents can find a product, add it to the cart and reach checkout. Learn more](https://ghostowl.ai/ecommerce) - [ ### Developers Run journeys from your editor through MCP, and on preview URLs before you ship. Learn more](https://ghostowl.ai/developers) ## Small today, growing fast Agent traffic is still a small slice of most sites. That's the point: you can get ready before it matters most. - 7,851% Year-over-year growth in traffic from AI agents and agentic browsers. It started from a low base. [HUMAN Security, 2026 State of AI Traffic](https://www.humansecurity.com/wp-content/uploads/HUMAN_Report_2026-State-of-AI-Traffic-and-Cyberthreat-Benchmark.pdf), 2026 - 1.7% Share of AI-driven traffic that came from AI agents and agentic browsers by December 2025. [HUMAN Security, 2026 State of AI Traffic](https://www.humansecurity.com/wp-content/uploads/HUMAN_Report_2026-State-of-AI-Traffic-and-Cyberthreat-Benchmark.pdf), 2026 - Jun 3, 2026 The day Cloudflare's CEO said bot traffic had passed human traffic online. [WorkOS](https://workos.com/blog/ai-agent-web-traffic-what-developers-need-to-change), June 18, 2026 - 90% Share of B2B purchases Gartner expects AI agents to handle by 2028, more than $15 trillion. This is a forecast. [Digital Commerce 360, reporting Gartner](https://www.digitalcommerce360.com/2025/11/28/gartner-ai-agents-15-trillion-in-b2b-purchases-by-2028/), November 28, 2025 ## Free shows what broke. Paid shows why. Free scan compared with paid plans Free scan Paid plans Score One journey, you against one competitor All journeys, up to 3 competitors Blocked? Yes or no per agent Plus the exact rule, vendor or script Where it gave up The step and the agent's message Full ranked friction log with root causes Replays One All, with a step-by-step trace Fix None Fix kit for your site, tickets with a Playwright repro Verify None Re-run after each fix, before-and-after report Share of choice None Included [See pricing](https://ghostowl.ai/pricing) ## Questions ### What is GhostOwl? GhostOwl sends real AI browser agents through your site's key journeys, like finding pricing or reaching checkout, and through up to three competitors' sites. The report shows where each agent gave up, what it told the person who sent it, and how you compare. ### How is this different from a free agent readiness checker? Free checkers read your files and markup: robots.txt, llms.txt, schema. GhostOwl sends agents to actually try the task. A site can pass every static check and still lose the agent to a cookie wall, a script-rendered price or a bot rule. We use static checks as one input, not as the result. ### Which agents does GhostOwl run? Three different agents run every journey: Stagehand, Browser Use and a frontier computer-use model. Each one gets three attempts, and one always runs as a cold-start cloud browser with no cookies, logins or history. The fidelity panel in every report names each agent and model version used. ### Do I need to install anything or sign up? No. Paste your URL and the scan starts. Add a work email while it runs and we send you the full free report. You need an account to re-run a scan, add competitors or buy a plan. ### How long does a scan take? A free scan runs one journey with three agents, three attempts each, and you watch the progress live. Most finish in a few minutes; slow or heavily protected sites take longer. ### What does the free scan include? One journey on your site against one competitor, once a week per domain. You get the Agent Readiness Score, a yes or no on whether each agent was blocked, the step where each agent gave up with its message to its owner, and one replay. Paid plans add the root cause, a fix kit and verification re-runs. [All questions](https://ghostowl.ai/faq) ## See what agents do on your site Free. No install, no signup.